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Your Marketing Sucks by Mark Stevens

Download Your Marketing Sucks

Your Marketing Sucks Mark Stevens ebook
Publisher: Crown Publishing Group
Page: 240
ISBN: 9780609609835

• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return. • Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business. • Fire your advertising agency if it even thinks about applying for a Clio or other creative award. • Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.

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